In-Depth Personal Interviews
A direct, personal discussion between a researcher and a respondent to uncover individual opinions, experiences, and emotions.
Services
Qualitative Research
At Vivi Opinions, our qualitative research reveals the deeper motivations, perceptions, and emotions driving your audience. Through in-depth interviews, focus groups, diary studies, and online communities, we uncover the context behind customer behavior. Ideal for product development, brand positioning, and concept testing, our experienced moderators guide insightful conversations that numbers alone can’t capture—helping you make confident, consumer-centered decisions.
Interactive Focus Group Discussions
Gathering 6-10 people from your target audience for an open conversation about specific topics or products to uncover group insights.
Ethnographic Field Studies
Researchers immerse themselves in natural environments to observe genuine behavior, habits, and interactions surveys often miss.
Behavioral Observation Research
Carefully observing people’s actions, expressions, and surroundings to identify patterns, focusing on quality insights over numbers.